What is the buybox and how do I win it ?

Modifié le  Mar, 18 Août à 10:37 H

The buybox is the tool that delivers the best experience to the customer: on a product listing shared by several sellers, it designates the offer that is displayed. This article covers the four criteria that determine the buybox and the cases where your offer cannot be selected.

What is the buybox?

The offer selected and put online is the one from the shop with the best score.

⚠️ Important
Creating a product listing does not mean you will necessarily be the seller of that product. Once you create a listing, any seller can place an offer on it.

How is the buybox score calculated?

The score takes four pillars into account:

  • The price.
  • The quality score.
  • The shipping fees.
  • The delivery times.

If you do not win the buybox, you can improve one of these 4 pillars, or all 4, to win it. Several scenarios are possible:

Table of the buybox allocation scenarios between several offers

When can my offer not be sold?

⚠️ Important
When Alltricks has stock on the product, you cannot sell it. Brands that already work directly with Alltricks always have priority on stock.

Learn more

Need help?
Open a ticket from the Marketplace support form. One request = one ticket.

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