Catalogue Improvment - Tips for the description

Créé par Benoît Cherel, Modifié le Lun, 21 Oct. à 3:51 H par Arthur d'Alltricks

What are the benefits of a visually appealing and informative description?

Creating an attractive HTML description for your product sheets is an essential investment in increasing conversion rates. A well-structured description, with clear paragraphs, bulleted lists and headings, captures the customer's attention and quickly provides them with the information they're looking for. Studies show that product sheets with attractive descriptions can increase conversions by over 30%. By highlighting benefits, key features and possible uses, you lend credibility to your offer and make the product sheet more engaging, making it easier to decide to buy.

Write a complete description

We recommend a minimum of 150 words in the description. Whenever possible, writing at least 150 words will increase your product's chances of being displayed on the site.

Include a size guide

Unlike buying in-store, where you can try on the product, buying online can be a hindrance if the customer has doubts about the size of the product. A size guide is therefore essential.

Sample size guide - Bikes

<table class="table table-striped">
    <tbody>
        <tr>
            <td>Taille de cadre</td>
            <td>S</td>
            <td>M</td>
            <td>L</td>
            <td>XL</td>
        </tr>
        <tr>
            <td>Taille de roues (pouces)</td>
            <td>29</td>
            <td>29</td>
            <td>29</td>
            <td>29</td>
        </tr>
        <tr>
            <td>Tube de selle (mm)</td>
            <td>380</td>
            <td>420</td>
            <td>450</td>
            <td>490</td>
        </tr>
        <tr>
            <td>Tube sup&eacute;rieur (mm)</td>
            <td>605</td>
            <td>625</td>
            <td>650</td>
            <td>670</td>
        </tr>
        <tr>
            <td>Longueur base (mm)</td>
            <td>455</td>
            <td>455</td>
            <td>455</td>
            <td>455</td>
        </tr>
        <tr>
            <td>Douille de direction (mm)</td>
            <td>110</td>
            <td>110</td>
            <td>130</td>
            <td>130</td>
        </tr>
        <tr>
            <td>Angle de direction (&deg;)</td>
            <td>65.5</td>
            <td>65.5</td>
            <td>65.5</td>
            <td>65.5</td>
        </tr>
        <tr>
            <td>Angle tube de selle (&deg;)</td>
            <td>73.5</td>
            <td>73.5</td>
            <td>73.5</td>
            <td>73.5</td>
        </tr>
        <tr>
            <td>Empattement (mm)</td>
            <td>1225</td>
            <td>1245</td>
            <td>1265</td>
            <td>1285</td>
        </tr>
        <tr>
            <td>Stack (mm)</td>
            <td>622</td>
            <td>622</td>
            <td>640</td>
            <td>640</td>
        </tr>
        <tr>
            <td>Reach (mm)</td>
            <td>450</td>
            <td>470</td>
            <td>490</td>
            <td>510</td>
        </tr>
    </tbody>
</table>

Sample Size Guide - Textiles

Use HTML format

Favouring the HTML format for your product sheet will allow you to keep the text format (Bold / Underline / Bullets / Table) readable and pleasant to read for the customer and to harmonize it with the rest of the site.

The power of video

Integrating a video (youtube link via HTML) can have several uses: To highlight the product

and make it more lively for the customer or explain the assembly which can lead to a reduction of the after-sales service

HTML templates product sheet

Simple bicycle model example:

<div class="col col-sm-12 col-md-12 col-lg-12">
<p><strong>"INTRO"</strong><br />
<br />
"BLABLABLA"</div>

<div class="prodsheet_bullets col col-sm-8 col-md-8 col-lg-8">
<h4>Les + produit :</h4>

<ul>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
</ul>
</div>

<div class="prodsheet_specs1 col col-sm-20 col-md-20 col-lg-20">
<h4>CARACT&Eacute;RISTIQUES TECHNIQUES :</h4>

<table class="table table-striped">
  <tbody>
    <tr>
      <td>Tailles</td>
      <td>59cm</td>
    </tr>
    <tr>
      <td>Cadre</td>
      <td>Acier haute r&eacute;sistance, tube de 28,6 mm.</td>
    </tr>
    <tr>
      <td>Transmission</td>
      <td>Bo&icirc;tier de p&eacute;dalier conique VP BC-73, roulements &eacute;tanches, 110,5 mm.<br />
      P&eacute;dalier LASCO anodis&eacute; Fi Series, 46T 170 mm,<br />
      Cha&icirc;ne KMC Z410<br />
      Tendeurs de cha&icirc;nes avec boulons int&eacute;gr&eacute;s en acier inoxydable.</td>
    </tr>
    <tr>
      <td>Jeu de direction</td>
      <td>NECO H855 avec roulements coniques</td>
    </tr>
    <tr>
      <td>Potence</td>
      <td>Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Selle</td>
      <td>Selle en vinyle avec pince Promax et tige de 25,4 mm.</td>
    </tr>
    <tr>
      <td>Moyeux</td>
      <td>Moyeux &agrave; bascule Shunfeng, bride haute, roulements &eacute;tanches, pignon fixe chrom&eacute; 17T et roue libre 16T</td>
    </tr>
    <tr>
      <td>Guidon</td>
      <td>Guidon JBD en aluminium mesurant 500 mm x 50 mm<br />
      Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Pneu</td>
      <td>Pneus K193 Kenda kwest, 700C x 28C</td>
    </tr>
    <tr>
      <td>Jantes</td>
      <td>Jantes 42 mm, en V profond, double paroi en aluminium</td>
    </tr>
    <tr>
      <td>P&eacute;dales</td>
      <td>VP-536 BMX Series plat / Les sangles de pied sont en nylon avec bandes Velcro et r&eacute;flecteur</td>
    </tr>
  </tbody>
</table>
</div>

Model single electric bicycle example:

<div class="col col-sm-12 col-md-12 col-lg-12">
<p><strong>"INTRO"</strong><br />
<br />
"BLABLABLA"</div>

<div class="prodsheet_bullets col col-sm-8 col-md-8 col-lg-8">
<h4>Les + produit :</h4>

<ul>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
</ul>
</div>

<div class="prodsheet_specs1 col col-sm-20 col-md-20 col-lg-20">
<h4>CARACT&Eacute;RISTIQUES TECHNIQUES :</h4>

<table class="table table-striped">
  <tbody>
    <tr>
      <td>Tailles</td>
      <td>59cm</td>
    </tr>
    <tr>
      <td>Cadre</td>
      <td>Acier haute r&eacute;sistance, tube de 28,6 mm.</td>
    </tr>
    <tr>
      <td>Transmission</td>
      <td>Bo&icirc;tier de p&eacute;dalier conique VP BC-73, roulements &eacute;tanches, 110,5 mm.<br />
      P&eacute;dalier LASCO anodis&eacute; Fi Series, 46T 170 mm,<br />
      Cha&icirc;ne KMC Z410<br />
      Tendeurs de cha&icirc;nes avec boulons int&eacute;gr&eacute;s en acier inoxydable.</td>
    </tr>
    <tr>
      <td>Jeu de direction</td>
      <td>NECO H855 avec roulements coniques</td>
    </tr>
    <tr>
      <td>Potence</td>
      <td>Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Selle</td>
      <td>Selle en vinyle avec pince Promax et tige de 25,4 mm.</td>
    </tr>
    <tr>
      <td>Moyeux</td>
      <td>Moyeux &agrave; bascule Shunfeng, bride haute, roulements &eacute;tanches, pignon fixe chrom&eacute; 17T et roue libre 16T</td>
    </tr>
    <tr>
      <td>Guidon</td>
      <td>Guidon JBD en aluminium mesurant 500 mm x 50 mm<br />
      Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Pneu</td>
      <td>Pneus K193 Kenda kwest, 700C x 28C</td>
    </tr>
    <tr>
      <td>Jantes</td>
      <td>Jantes 42 mm, en V profond, double paroi en aluminium</td>
    </tr>
    <tr>
      <td>P&eacute;dales</td>
      <td>VP-536 BMX Series plat / Les sangles de pied sont en nylon avec bandes Velcro et r&eacute;flecteur</td>
    </tr>
  </tbody>
</table>
</div>

<div class="prodsheet_specs1 col col-sm-20 col-md-20 col-lg-20">
<h4>ELECTRONIQUE</h4>

<table class="table table-striped">
  <tbody>
    <tr>
      <td>Autonomie</td>
      <td>Autonomie jusqu&#39;&agrave; 80km</td>
    </tr>
    <tr>
      <td>Moteur</td>
      <td>Moteur Brushless 250W (La capacit&eacute; est de 55Nm)</td>
    </tr>
    <tr>
      <td>Batterie</td>
      <td>Batterie Ion-Lithium 36V 14.5Ah</td>
    </tr>
    <tr>
      <td>Temps de charge</td>
      <td>4h</td>
    </tr>
    <tr>
      <td>Ecran</td>
      <td>Syst&egrave;me d&acute;assistance au p&eacute;dalage<br />
      Indicateur niveau d&acute;assistance au p&eacute;dalage avec 3 niveaux<br />
      Capacit&eacute; de la batterie</td>
    </tr>
  </tbody>
</table>
</div>

Bicycle model with example geometry:

<div class="col col-sm-12 col-md-12 col-lg-12">
<p><strong>"INTRO"</strong><br />
<br />
"BLABLABLA"</div>

<div class="prodsheet_bullets col col-sm-8 col-md-8 col-lg-8">
<h4>Les + produit :</h4>

<ul>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
</ul>
</div>

<div class="prodsheet_specs1 col col-sm-12 col-md-12 col-lg-12">
<h4>D&eacute;tails :</h4>

<table class="table table-striped">
  <tbody>
    <tr>
      <td>Tailles</td>
      <td>59cm</td>
    </tr>
    <tr>
      <td>Cadre</td>
      <td>Acier haute r&eacute;sistance, tube de 28,6 mm.</td>
    </tr>
    <tr>
      <td>Transmission</td>
      <td>Bo&icirc;tier de p&eacute;dalier conique VP BC-73, roulements &eacute;tanches, 110,5 mm.<br />
      P&eacute;dalier LASCO anodis&eacute; Fi Series, 46T 170 mm,<br />
      Cha&icirc;ne KMC Z410<br />
      Tendeurs de cha&icirc;nes avec boulons int&eacute;gr&eacute;s en acier inoxydable.</td>
    </tr>
    <tr>
      <td>Jeu de direction</td>
      <td>NECO H855 avec roulements coniques</td>
    </tr>
    <tr>
      <td>Potence</td>
      <td>Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Selle</td>
      <td>Selle en vinyle avec pince Promax et tige de 25,4 mm.</td>
    </tr>
    <tr>
      <td>Moyeux</td>
      <td>Moyeux &agrave; bascule Shunfeng, bride haute, roulements &eacute;tanches, pignon fixe chrom&eacute; 17T et roue libre 16T</td>
    </tr>
    <tr>
      <td>Guidon</td>
      <td>Guidon JBD en aluminium mesurant 500 mm x 50 mm<br />
      Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Pneu</td>
      <td>Pneus K193 Kenda kwest, 700C x 28C</td>
    </tr>
    <tr>
      <td>Jantes</td>
      <td>Jantes 42 mm, en V profond, double paroi en aluminium</td>
    </tr>
    <tr>
      <td>P&eacute;dales</td>
      <td>VP-536 BMX Series plat / Les sangles de pied sont en nylon avec bandes Velcro et r&eacute;flecteur</td>
    </tr>
  </tbody>
</table>
</div>

<div class="prodsheet_specs2 col col-sm-8 col-md-8 col-lg-8">
<h4>G&eacute;om&eacute;tries :</h4>
  <tbody>
    <tr>
      <td>Taille de cadre</td>
      <td>M</td>
      <td>L</td>
      <td>XL</td>
    </tr>
    <tr>
      <td>Taille de cadre (pouces)</td>
      <td>18</td>
      <td>20</td>
      <td>22</td>
    </tr>
    <tr>
      <td>Taille de roues (pouces)</td>
      <td>29</td>
      <td>29</td>
      <td>29</td>
    </tr>
    <tr>
      <td>Tube de selle (mm)</td>
      <td>520</td>
      <td>560</td>
      <td>600</td>
    </tr>
    <tr>
      <td>Tube sup&eacute;rieur (mm)</td>
      <td>606</td>
      <td>617</td>
      <td>628</td>
    </tr>
    <tr>
      <td>Longueur base (mm)</td>
      <td>488</td>
      <td>488</td>
      <td>488</td>
    </tr>
    <tr>
      <td>Douille de direction (mm)</td>
      <td>115</td>
      <td>135</td>
      <td>155</td>
    </tr>
    <tr>
      <td>Angle de direction (&deg;)</td>
      <td>69.5</td>
      <td>69.5</td>
      <td>69.5</td>
    </tr>
    <tr>
      <td>Angle tube de selle (&deg;)</td>
      <td>73</td>
      <td>73</td>
      <td>73</td>
    </tr>
    <tr>
      <td>Empattement (mm)</td>
      <td>1163</td>
      <td>1175</td>
      <td>1187</td>
    </tr>
    <tr>
      <td>Stack (mm)</td>
      <td>636</td>
      <td>655</td>
      <td>673</td>
    </tr>
    <tr>
      <td>Reach (mm)</td>
      <td>412</td>
      <td>417</td>
      <td>422</td>
    </tr>
  </tbody>
</table>
</div>

Electronic bike model with example geometry:

<div class="col col-sm-12 col-md-12 col-lg-12">
<p><strong>"INTRO"</strong><br />
<br />
"BLABLABLA"</div>

<div class="prodsheet_bullets col col-sm-8 col-md-8 col-lg-8">
<h4>Les + produit :</h4>

<ul>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
  <li>"+produit"</li>
</ul>
</div>

<div class="prodsheet_specs1 col col-sm-12 col-md-12 col-lg-12">
<h4>D&eacute;tails :</h4>

<table class="table table-striped">
  <tbody>
    <tr>
      <td>Tailles</td>
      <td>59cm</td>
    </tr>
    <tr>
      <td>Cadre</td>
      <td>Acier haute r&eacute;sistance, tube de 28,6 mm.</td>
    </tr>
    <tr>
      <td>Transmission</td>
      <td>Bo&icirc;tier de p&eacute;dalier conique VP BC-73, roulements &eacute;tanches, 110,5 mm.<br />
      P&eacute;dalier LASCO anodis&eacute; Fi Series, 46T 170 mm,<br />
      Cha&icirc;ne KMC Z410<br />
      Tendeurs de cha&icirc;nes avec boulons int&eacute;gr&eacute;s en acier inoxydable.</td>
    </tr>
    <tr>
      <td>Jeu de direction</td>
      <td>NECO H855 avec roulements coniques</td>
    </tr>
    <tr>
      <td>Potence</td>
      <td>Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Selle</td>
      <td>Selle en vinyle avec pince Promax et tige de 25,4 mm.</td>
    </tr>
    <tr>
      <td>Moyeux</td>
      <td>Moyeux &agrave; bascule Shunfeng, bride haute, roulements &eacute;tanches, pignon fixe chrom&eacute; 17T et roue libre 16T</td>
    </tr>
    <tr>
      <td>Guidon</td>
      <td>Guidon JBD en aluminium mesurant 500 mm x 50 mm<br />
      Tige PROMAX BA-96 BMX</td>
    </tr>
    <tr>
      <td>Pneu</td>
      <td>Pneus K193 Kenda kwest, 700C x 28C</td>
    </tr>
    <tr>
      <td>Jantes</td>
      <td>Jantes 42 mm, en V profond, double paroi en aluminium</td>
    </tr>
    <tr>
      <td>P&eacute;dales</td>
      <td>VP-536 BMX Series plat / Les sangles de pied sont en nylon avec bandes Velcro et r&eacute;flecteur</td>
    </tr>
  </tbody>
</table>
</div>

<div class="prodsheet_specs1 col col-sm-20 col-md-20 col-lg-20">
<h4>ELECTRONIQUE</h4>

<table class="table table-striped">
  <tbody>
    <tr>
      <td>Autonomie</td>
      <td>Autonomie jusqu&#39;&agrave; 80km</td>
    </tr>
    <tr>
      <td>Moteur</td>
      <td>Moteur Brushless 250W (La capacit&eacute; est de 55Nm)</td>
    </tr>
    <tr>
      <td>Batterie</td>
      <td>Batterie Ion-Lithium 36V 14.5Ah</td>
    </tr>
    <tr>
      <td>Temps de charge</td>
      <td>4h</td>
    </tr>
    <tr>
      <td>Ecran</td>
      <td>Syst&egrave;me d&acute;assistance au p&eacute;dalage<br />
      Indicateur niveau d&acute;assistance au p&eacute;dalage avec 3 niveaux<br />
      Capacit&eacute; de la batterie</td>
    </tr>
  </tbody>
</table>
</div>

<div class="prodsheet_specs2 col col-sm-8 col-md-8 col-lg-8">
<h4>G&eacute;om&eacute;tries :</h4>
  <tbody>
    <tr>
      <td>Taille de cadre</td>
      <td>M</td>
      <td>L</td>
      <td>XL</td>
    </tr>
    <tr>
      <td>Taille de cadre (pouces)</td>
      <td>18</td>
      <td>20</td>
      <td>22</td>
    </tr>
    <tr>
      <td>Taille de roues (pouces)</td>
      <td>29</td>
      <td>29</td>
      <td>29</td>
    </tr>
    <tr>
      <td>Tube de selle (mm)</td>
      <td>520</td>
      <td>560</td>
      <td>600</td>
    </tr>
    <tr>
      <td>Tube sup&eacute;rieur (mm)</td>
      <td>606</td>
      <td>617</td>
      <td>628</td>
    </tr>
    <tr>
      <td>Longueur base (mm)</td>
      <td>488</td>
      <td>488</td>
      <td>488</td>
    </tr>
    <tr>
      <td>Douille de direction (mm)</td>
      <td>115</td>
      <td>135</td>
      <td>155</td>
    </tr>
    <tr>
      <td>Angle de direction (&deg;)</td>
      <td>69.5</td>
      <td>69.5</td>
      <td>69.5</td>
    </tr>
    <tr>
      <td>Angle tube de selle (&deg;)</td>
      <td>73</td>
      <td>73</td>
      <td>73</td>
    </tr>
    <tr>
      <td>Empattement (mm)</td>
      <td>1163</td>
      <td>1175</td>
      <td>1187</td>
    </tr>
    <tr>
      <td>Stack (mm)</td>
      <td>636</td>
      <td>655</td>
      <td>673</td>
    </tr>
    <tr>
      <td>Reach (mm)</td>
      <td>412</td>
      <td>417</td>
      <td>422</td>
    </tr>
  </tbody>
</table>
</div>