Catalogue Improvment - Optimized title template

A good product title is essential to capture attention and improve conversion rates. It needs to be clear and informative, to give the product sheet credibility by accurately reflecting what you're offering. A well-formulated title makes it easier for customers to read, helping them to quickly identify the product and its main features. By carefully crafting your headlines, you boost the confidence of potential buyers and maximize the chances of converting them into customers.

• The SEO advantage

This template allows you to position yourself on keyword chains in SEO and to give the first information about the product to visitors.

• Examples of good practices

Women's red nike swoosh bra

Mountain bike cannondale scalpel carbon 3 29'' shimano xt 12v guinness black 2021 

Full face helmet kenny decade solid black

• Common mistakes 

The references in the title - Example : "Polo man JN846 - grey carbon".

A poorly developed title - Example: "Waterproof bag" or "Commando".

Example: JEU DE GUIDOLINE SUPACAZ GAME BLING GOLD - BT-83 - 634154448601 

Errors → use of a legally prohibited word (guidoline: use hanger tape instead), title only in uppercase, presence of EAN in title.

When the product sheet is linked to a VGC, it is forbidden to add the size in the title. This is already mentioned in the drop-down menu, thanks to the value of the variant attribute.

Content Manager's tip >>> Some technical products such as bikes or spare parts require you to add features that are important to the customer in the title. Do not hesitate to refer to the filters present on the site or to similar products sold by Alltricks to identify the relevant ones. Example above with the Full Suspension Mountain Bike